Why Do You Need SEO
Many business owners who have not developed an Internet marketing strategy may have still heard of SEO -- that is, search engine optimization. Some may question the validity of SEO, or wonder why they need it to improve their online business. At Online Potential in Orlando, we try to keep business owners informed on the benefits of successful SEO and how these techniques can grow businesses across the web.
SEO Explained
Search engine optimization covers many things, but essentially, anything you do to make your website more effective or to improve content so that your web pages rank higher in organic search results is SEO. You are optimizing your online presence for search engine algorithms, which crawl and index websites in order to make better recommendations for search queries.
The goal of every business owner’s SEO strategy is to make it to the top of the search engine results, most notably Google. But as there is only one top spot, competition can be fierce. If your website isn’t No. 1, there are still other opportunities to improve your online presence in a way that can grow your business. Through SEO, your business can have a better online reputation, increased consumer base, and become a cornerstone of your industry online, all of which can improve conversion or sales just as much as having that coveted No. 1 position.
Why Do You Need SEO?
Think of SEO as the foundation to your online marketing strategy. You wouldn’t have a physical store location without traditional marketing, so you shouldn’t have an online store without online marketing. There are millions of websites, and users won’t pick through them all to find a company or business that meets their needs. Instead, they rely on search engines to provide the best matches for search queries. If your website isn’t being listed during relevant search queries, then consumers don’t know you exist.
Visibility is one of the major advantages to SEO. Online Potential can get your website listed in the organic search results so that consumers can find your business. Organic search results are not paid links or advertisements. They can be found on a search result page below featured (paid) ads, and to the left of paid links (also pay-per-click links). Why do organic search result rankings matter? Many users skip right over the ads because they know someone has paid to get that spot, no matter how relevant or irrelevant the content may be. Some search queries are so specific that paid ads may not show up, leaving only organic results and PPC links. To really up your SEO game, we can provide your business with an all-encompassing approach to boost your search saturation, which is based on how many times your company’s web pages, ads, PPC links and social media profiles appear on a search engine result page (SERP). The more visibility your business has, the better chance you have that someone will click your pages.
What Does SEO Include?
SEO involves many actions that focus on content, links, social networking, and user experience. One of the first things we do at Online Potential is make sure that you website is optimized using the correct keywords and keyphrases. A big mistake we see is that businesses include so many keywords in hopes of showing up on a variety of search results that they don’t focus on the keywords that will best appeal to consumers. Sometimes, less is more when it comes to using the most relevant keywords and keyphrases. In order for us to determine which keywords are best for your business, we meet with our clients and develop an SEO plan. This can include discovering goals for your website and business and finding a course of action that will allow your website to reach those goals. We may recommend an SEO audit for some businesses so that we can evaluate how well past campaigns have worked and whether current SEO practices are beneficial.
Once a plan is formed, it’s time for action. We’ll implement initial optimization to get your business headed in the right direction. One of the biggest challenges is creating new, original content for your website, but this challenge can also offer the biggest payoff. New content can transform your web presence, adding credibility to your business, providing information to your consumers, and boosting your rankings in organic search results.
After your website is filled with quality content, we can begin working on backlinking or a link network. Backlinking occurs when a different website links to your website. This can be accomplished many ways, but some of the most beneficial ways are through media outlets, bloggers, forums and social media accounts. Backlinking is one way for Google for ascertain a website’s credibility. If a large number of websites link to your website, Google’s algorithms view that favorably and assume that your site is providing quality content.
In order to appeal to other sites, your website should provide interesting content, which can be accomplished on your website, business blog, online press release and social media profiles. Our Online Potential SEO services can provide content for all of your online needs or edit your current content for optimization and relevance. Your website is our top priority for optimal SEO improvements, but once we feel that your website is able to expand, we’ll show you the benefits of adding a business blog or a place to post press releases to keep the public informed on the big news of your business.
When Does the SEO Process End?
As online marketing and Internet practices change rapidly, Online Potential strives to stay ahead of other Internet marketing firms. We do this by offering ongoing updates, maintenance and optimization services to our clients.
Did you know that Google alone implements hundreds of algorithm updates every year? The majority of these updates are done quietly without fanfare, so it can be difficult for a business owner to stay ahead on his or her own. Online Potential has effective monitoring and analyzation tools and techniques so we can keep track of your website’s performance and implement changes quickly when needed. This is an ongoing process to keep your website up-to-date, regularly maintenanced and ready for changes whenever Google doles out major algorithm updates.
Choosing Online Potential to Grow Your Business
At Online Potential in Orlando, our primary concern is the online success of your business. Our SEO strategists work diligently to reach the goals of your business, whether it be to rank higher on SERPs, build your customer base, get more site visits, improve your online reputation or increase sales. We have the experience and knowledge to implement industry best practices that will give your company an edge over the competition.
