What is a Google Partner?
Find a Google Partner to guide you through Internet marketing strategies.
The world of Internet marketing can be confusing and extremely time consuming for business owners who aren’t sure where to start or who don’t have all the resources needed to implement, monitor, evaluate and tweak their marketing campaign. That’s where businesses like Online Potential come in to give business owners the knowledge they need to grow their online business.
What is Google Partners?
Online consultants, Internet marketing firms, advertising agencies and other digital marketing professionals can join Google Partners, a platform that provides access to industry training, research and other resources. Google Partners also provides a path for individuals to become certified in Google AdWords and Google Analytics Individual Qualification. Agencies may display a Google Partners badge once they have met the many requirements for Partner status.
Can I trust a business that is part of Google Partners?
Any business in the industry may join Google Partners, but joining alone does not reward an agency with a Google Partners badge. These badges must be earned through hard work, the display of expertise for certification, and the implementation of best practices for clients. Without demonstrated knowledge of Google Insights and other best practices, an agency cannot qualify for a badge. Individuals within a firm or business can become certified in Google AdWords and Google Analytics. These individuals must display advanced knowledge of the required fields in order to become certified.
Google AdWords
Certification in Google AdWords is a type of accreditation that Google bestows on individuals who can demonstrate advanced skill and expertise in basic and advanced areas of AdWords. Only individuals can be certified, but any member of Google Partners may earn the accreditation by displaying expertise in a series of exams. Individuals must pass a Fundamentals exam and one advanced exam in Advanced Search, Advanced Display, or Shopping. An advanced certification may be earned through the Video Advertising exam. Exams cover topics of account management, search advertising, managing AdWords accounts, advertising on YouTube, advertising on Google Display Network, understanding Google Shopping optimization and concepts, and the knowledge of ad targeting, ad reporting and ad formats.
Google Analytics Individual Qualification
Individuals who have a firm grasp on Google Analytics and can demonstrate superior knowledge in the field may qualify for the Google Analytics IQ exam. This extensive exam tests an individual’s knowledge of Google Analytics as well as digital analytics. It is recommended that test-takers complete two Analytics Academy courses -- Digital Analytics Fundamentals and Google Analytics Principles -- in order to pass the IQ exam.
Agencies may become approved Google Analytics consultants by passing several requirements and earning Google Analytics Certified Partner status. The two certifications are different, and the requirements, testing and qualifications differ for each as well.
Access to Google Insights
Partners also gain access to Google Insights, a growing collection of relevant resources that can include industry information, research, studies, training and more. Insights is regularly updated so that Partners can stay on the cutting edge of industry trends and best practices. Business owners can trust that Google Partners have access to the best information and can implement the best practices found within Insights so that their business can grow.
Choosing a Google Partner
In order to grow your online business, you need professionals who can audit your current online presence; create a plan of action to meet your goals; implement marketing, advertising and search engine optimization strategies that will produce results; evaluate the metrics and data collected through analytics tools; and have the expertise to know when to tweak a best practice that may not be performing to expectations. Because agencies, individuals and consultants within the Google Partners network have access to the best resources in the industry, it is advantageous to choose a Google Partner to help with your business’s online marketing campaign.
At Online Potential in Orlando, we want to help your business succeed. Our SEO strategists, website designers, and marketing professionals can help you reach new goals, such as improved sales, higher rankings on search engine result pages and even increased website traffic. Start your Internet marketing with a step in the right direction with Online Potential.
