If your business has a website, social media page, pay-per-click advertising, landing pages, blogs or any other online presence, then you should be conducting an SEO audit. Search engine optimization audits involve the analyzation, measurement and reporting of collected data as well as any factors that influence your company’s organic search engine rankings. Online Potential utilizes tested and proven techniques to conduct thorough audits of our clients to evaluate any weaknesses, threats, opportunities and strengths.
SEO audits are an intensive evaluation of your return on investment. In our audits, we take into consideration the optimization of your website as a whole but also as individual pages. The structure, functions and usability of your website are evaluated. We delve into your company’s blogs and social media profiles to determine if there are any underlying problems that might affect your rankings. With a successful audit, you can find out why marketing campaigns aren’t as effective as you expected or how your site is landing on the fifth page of Google results when you think you should be on the first page.
The Benefits of an SEO Audit
As a business owner, the term audit might make your heartbeat increase and brow furrow. But SEO audits are the best thing you can do for you business, whether you’re just starting out or have been at it for decades. Even small audits can discover weaknesses in a website or realize strengths that can be repeated. And even though it centers are search engine optimization, there’s a lot of technical bits that are being evaluated as well. Poor website performance is a leading contributing factor to poor conversion rates online. We’ll take a look at your site’s performance to uncover any errors or threats and then take the necessary steps to implement fixes.
Google Analytics and Google Webmaster Tools can come in handy with SEO audits because it allows you to take a closer look at indexing practices, issues that occur when search engines crawl your site, possible spam or malicious code, conversion rates, website visitor statistics and visitor behaviors, and a whole lot more.
Of course, SEO audits also involve content. All of your web pages are evaluated to include higher quality content, eliminate duplicate copy, employ better link building practices, utilize the right keywords and optimize your company’s blogs.
There’s a lot to be done during the SEO audit process. It’s possible for you to monitor your web presence on your own through some of the less-involved audits, and we at Online Potential recommend that you keep an eye on how your site is performing. But know that we are here for the in-depth, intensive audit that every site should receive to ensure optimal performance.
Once an audit is complete, our team will construct a strategy of measurable actions — ways we can implement changes or standard operating procedures — to help grow your company going forward. And because trends and technology are constantly changing, we think SEO should evolve to stay on top. So it’s important to have regular site audits performed to make sure nothing is amiss.
Why Choose Online Potential
Since an SEO audit covers all parts of your online presence, it’s a good idea to choose a business that can create actionable plans and actually implement those plans for results. We can do it all for you Orlando-based business — an extensive SEO audit; content creation to replace outdated or poorly written content; management of social media platforms and blogs; changes to website functionality and structure; creating better marketing and advertising campaigns for pay-per-click ads and landing pages; manage your Google Analytics and Google Webmaster Tools accounts; and even redesign your website for better user interaction experiences. We want to help your business grow, and the first step is often an SEO audit.
