Search Saturation

Every business owner and webmaster wants their website to rank in the top spots on search engine result pages (SERPs). Being No. 1 on Google is a big deal, and it provides your business with several advantages, including increased visibility and implied website credibility. But what about all of those other links on the SERPs? If you only own one organic link that appears on the page, then it’s time to rethink your Internet marketing strategy and start including search saturation.

Search Saturation Lets You Dominate the Page

At Online Potential, we offer many services to grow your business, such as search engine optimization (SEO), local SEO, pay-per-click (PPC) advertising, content creation and social media marketing. We offer each service separately because we believe the Internet marketing campaign for a business should be unique and individualized, focusing on the goals for each business. However, online marketing works best when there’s one company pulling the strings, for example, creating SEO content that ranks well but also reaches your local audience. It’s a similar idea that we continue when we use a search saturation strategies to improve your company’s presence on SERPs.

When it comes to search saturation, our goal is simple: to get your business listed in as many relevant positions as we can. That means having your company included in local business listings, mapping options, PPC advertisements, paid links, carousels and organic search results. It may sound like we’re overachievers, but the fact is that when your business is listed more often, your Internet marketing campaign is more successful.

Building Your Brand

We mentioned that ranking at the top of a SERP gives your website implied credibility. It’s true, and it’s all thanks to Google. As Google has honed and refined its search algorithms throughout the years, it has handed out harsh ranking penalizations to websites that provide poor content, websites that include spam or malicious code, and websites that try to trick users into clicking links and then swapping out pages. Users have spoken, Google has listened, and these sites are (for the most part) buried by relevant results. And that is the key to building your brand online. By ranking well on SERPs, users can expect your websites, blogs, social media profiles and other linked pages to be reliable, credible and relevant. After all, Google has set the precedent.

You can increase the visibility of your brand by using every tool at your disposal when it comes to SERPs. We recommend getting your business included on business listings such as Yext PowerListings and Moz Integration listings. You can also increase your visibility through local listings by improving your local SEO techniques, or using local SEO strategies if you don’t already. By improving local SEO content and tags, you can get your business included on mapping options and Google’s carousel of local businesses.

Then there are paid link opportunities. You can reach the very top of a SERP by paying to have your link included. That gives you instant visibility. PPC advertisements are also featured on SERPs on the right sidebar. Users know these are PPC ads, but depending on your business, that could be a huge advantage. Did you know that potential consumers for eCommerce businesses often rely on PPC ads to make their purchases? While ranking highly on organic search results should be a goal, it shouldn’t be your only goal. Online Potential helps you grow your business through search saturation.

Beating the Competition

The top spot on Google isn’t for everyone. If your competition has a firm grasp on the coveted ranking, it can be difficult to dislodge them. Rather than focusing all your online marketing effort into usurping their position, you can branch out and better optimize all of your pages so that you dominate the SERP. Your competition may have the top spot, but if you have a 60 percent or 75 percent search saturation rate, then it will be impossible for users to miss your business listings and links. And as users see your business more, and have more opportunities to visit your website, social media profiles, business blogs, online press releases and other relevant pages, they may become more than visitors, transitioning into consumers and then loyal consumers.

Let Online Potential create a successful Internet marketing strategy for your business so that you can rank highly on SERPs with more than just your website, but with the entirety of your online presence.