Organic Search Engine Marketing

Every company’s Internet marketing campaign looks a little different, but one strategy that every online business should participate is organic search engine marketing.

There are two ways to boost your website’s rankings on search engine results pages (SERPs): paid links and organic links. On Google, paid links appear to the upper right side of the search engine results page and run in a column down the side of the page, and organic results are located to the left in the larger area of the browser. Organic search engine marketing is comprised of several techniques that try to boost your natural rankings. Although these rankings are free (when compared with paid links), it can take quite a bit of hard work to run a thorough and successful organic search engine marketing campaign.

Organic search engine optimization is sometimes referred to as White Hat SEO tactics. Organic SEO includes many different actions that are aimed at serving the online audience and providing content and resources that are informative, will answer a user’s question, and that improves user experience. White Hat SEO and organic SEO often tout a service to the human in the search engine equation, which can lead to appeasing the search engine.

How can organic SEO improve user experience?

The basis of getting better natural search engine rankings is to provide quality content in every aspect of your company’s online presence. This includes everything from your website and corporate announcements to your business blog and social media profiles. At Online Potential, we practice only White Hat SEO techniques in order to boost your natural rankings in SERPs. Our service is comprehensive, and we’ve compiled a list of benefits your business can see by choosing organic search engine marketing.

• Building trust: When you provide content that informs a reader, or provides answers they are seeking, you become a trusted authority on the matter. These readers can become valued consumers based on how well your site serves theirs needs. Backlinking, well-written content, and building functioning, easy-to-use websites are all a part of organic SEO and building trust with your audience.
• Increased site traffic: Once your audience trusts your company, they will return for updates and promotions. Satisfied consumers are also more likely to tell their friends, share your links, and “like” your social media content, which can lead more people to your website.
• Spreading brand awareness: The more people who hear about your company, services and products, the more your brand has permeated the global audience. Raise awareness of your brand through blogging, social media sites, online press releases, directories, and building a backlink network with other sites that you can trust.
• Improving brand reputation: Having a more easily accessible online presence can improve your company’s reputation. Consumers enjoy quick response time when contacting customer service, so let them reach your representatives via social media, live chat sessions and email.

It isn’t hard to imagine that once we’ve implemented organic search engine marketing, your company will see real results. Your content will be optimized to appear higher on organic search engine results pages. Your consumers will find quality information that can help them make the decision to choose your business over your competitors. And you’ll build a network of consumers and colleagues that will show your audience you care about more than just profits. And, of course, through all of this, your consumers will be more likely to complete a call-to-action or make a purchase because your company is one that serves them well and that they can trust.

How can organic SEO improve search engine rankings?

Organic search engine marketing is advantageous because as you provide better content for your customers, search engines will take notice. Google has several algorithm updates that aim at penalizing websites that provide low-quality content (often called thin or shoddy) and that participate in shady SEO tactics, such as paying for backlinks, deceiving users with misdirects, or using irrelevant keywords. When your websites provide high-quality content, you’ll not only build a better relationship with your consumers, you’ll build a better relationship with search engines, too. Content that is well-written and presented on a well-structured website is easier for search engines to crawl and index. That will help boost your rankings on SERPs. Diversifying your online presence, through websites, landing pages, social media, blogging and more, means there are more opportunities for a website to suggest your pages to people performing search queries, which can lead to better rankings.

Tips for improving rankings through natural SEO:

• Use keywords that are relevant to your topic/company/industry.
• Backlink to your website from social media/blogs/online press releases.
• Perform website maintenance to ensure all of your links, pages and interactive features function properly.
• Perform site updates and release new content on a regular basis.
• Create original content — never use duplicate or copied text.
• Monitor your website for malicious code and remove it immediately.

At Online Potential, we can create content, implement updates and monitor your website so that your site’s rankings can improve. We include all of these tips, and more, when you partner with us to create a successful and effective Internet marketing campaign. Organic search engine marketing isn’t a fad or a trick to get more consumers — it’s creating a respected, credible online presence that will grow your business.