How To Promote Social Media Posts
Social media is everywhere, and it isn’t going away. Rather than seeing social media as a waste of time, or as the online equivalent of passing notes, it’s better to take a proactive approach to your social media profiles. Not only can Facebook, Twitter, Pinterest, LinkedIn, Google+ and similar sharing sites spread awareness of your brand, these sites can help improve the reputation of your business, reach new audiences and appeal to your target audience.
Due to many work policies, social media sites have gotten a bad reputation for being massive wastes of time. We think that’s an unfair view. Sure, your employees should be working instead of posting, but it’s important that you don’t take an in-house policy and apply it to your online marketing. Social media sites are powerful tools to improve many aspects of your online presence. If you aren’t giving Twitter and Facebook the time of day, your business might be in trouble.
Why You Should Promote Social Media Posts
If you’ve already looked to Online Potential to help your business grow online, then you’re probably aware of how important social media profiles and posts can be to your Internet marketing campaign. Effective social media marketing can give you an advantage over your competition. If you haven’t partnered with an online marketing firm before, then staying vigilant in posting often might seem like a waste of time. You spend a lot of time coming up with ideas, photo opportunities, even videos, and may receive little to no interaction. But we’re going to show you that promoting your social media posts can have a huge effect on your business.
Promoting Your Facebook Posts
Did you know that Facebook has 890 million users daily? And the average person spends 21 minutes on Facebook each day. Whether you love or hate using Facebook in your personal life, a business must participate if it wants to stay relevant in this web-centric world.
We understand that you want to see a return on investment if you’re spending a lot of time coming up with quirky, inviting or engaging Facebook posts. So, we want to help you promote your posts so they are accessible by a larger audience.
First, if you don’t have one, you’ll need to set up a profile. At Online Potential, our social media marketing team can help you set up a profile and include all the important information. We can also link your social media profiles to your website.
Now, one great feature of Facebook is that you can choose a goal or objective to improve upon. Head over to the Ads Manager on Facebook and pick an objective from the provided list which includes:
- Promote your page
- Increase conversions on your website
- Boost your posts
- Send people to your website
among other business-building goals.
If you’ve just created an account, then you’ll probably want to Promote Your Page. However, if you’re a Facebook veteran, then it’s time to Boost Your Posts. Boosting your posts is a way to show your content to all of your followers. It’s a mistake to think that every post, video or photo that you share is instantly shown to everyone who has liked your page. Facebook limits the number of followers who see your posts, so by boosting your post, you can widen the net.
Promoting Your Tweets
What can you say in 140 characters? Quite a bit, actually.
Do you use Twitter every day to promote your business? How about once a week? If you aren’t taking advantage of sending tweets to your followers, they’ve probably given up on you.
Twitter ranks No. 2 behind Facebook as the most popular social media site in the world, giving your business a great opportunity to reach millions of users on a daily basis.
In order to promote your tweets, you’ll need a Twitter account. Don’t worry, it’s free, so there’s nothing stopping you from joining. Due to the massive amount of users, your ideal handle might be taken, but with some creativity, we know you’ll be able to create an account that can accurately (and professionally) represent your business and brand.
Once your profile is created, you’ll need some followers. The easiest way to do that is to ask your friends, family, business networks and colleagues to follow your account. As you begin posting content (tweets, pictures, videos and retweets) that is engaging and worth talking about, your following will grow.
Then, it’s time to head over to the advertising page on Twitter. Similar to Facebook, you’ll find a list of objectives from which you can choose, such as building your followers, sending visitors to your website, or even collecting emails from fans. After you pick an objective, you’ll want to input your targeting data. This allows you to choose gender, language, platform, carriers and locations. You can even take it a step further with keyword targeting. This feature lets you target users who tweet keywords. Or choose to target users by interests, behaviors or followers.
Don’t forget to set your budget for Twitter ads!
Now, once you’re all set up (and if you’re having some trouble, just give us a call), it’s time to start tweeting. Using the relatively new “quick promote” feature, you can promote your tweets right from your dashboard.
Increasing Your Followers
As you continue to post worth content, you should notice that your followers are growing. If that isn’t happening, then contact us and we can get to the bottom of your social media quagmire. Until then, continue to provide your audience with funny, thought-provoking or even shocking content that is worth sharing or retweeting and you’ll business will grow.
