How Internet Marketing Can Grow Your Business

Traditional marketing can prove to be an expensive gamble for small businesses. Radio, television and print media expect businesses to pay up-front for air time or ad space but once the deal has gone through, it’s impossible to alter the advertisement or the ad plan. There is also very little guarantee that your ad placement will work -- that it will be seen or heard by your target audience and that the ad will prompt a visit to your store or website. And traditional marketing has no way to monitor the results of your ad. Ratings may be able to provide the number of viewers who were tuned to the station during your ad, but do you know if they were watching or chatting or even grabbing a snack.

Internet marketing has provided business owners with a better way to advertise. You can choose your method of advertising -- pay-per-click (PPC), paid links, email & banner ads -- and online tools allow you to monitor the results of the ads so you know whether an ad led a consumer to your website. Online marketing also lets you set your budget so you never have to worry about going over. And with content strategies based on search engine optimization (SEO), social media marketing and mobile designs, website traffic can increase while profits soar.

Online Potential wants to help grow your business with Internet marketing, and we’ll show you just how we can do it.

What Internet Marketing Can Do for Your Business

With a successful Internet marketing campaign, the sky is the limit for your business and its growth. The most notable improvements that businesses seek are increased site traffic and improved sales/conversions/call-to-actions. These goals can be set, met and monitored through Internet marketing and the right online tools.

PPC Advertising

Pay-per-click tactics are used by businesses who want more control over their advertising. Like the name suggests, businesses pay for each click an ad or paid link receives. Because you don’t want to waste even a single click on a non-paying customer, it’s important to narrow down your keywords and really create an ad specific to your potential customers.

At Online Potential in Orlando, we offer more than just PPC advertising development and placement services. We can monitor and manage your entire PPC strategy so you can receive the optimal results. We create ad content that is optimized for search engines and tailored for your audience, and place the ads around the Internet on the sites and networks where your potential consumers are more likely to see them. We monitor clicking pathways to see how consumers reach your ads and your website, and we analyze consumer on-page behaviors to determine whether an advert’s content, design or placement may be negatively affecting your business.

Social Media Marketing

Millions of people are connected through social media. There are more than 500 million registered users on Facebook alone, and your business can use these platforms to reach and connect with consumers. Through photos, videos, blogs, giveaways and featured product links, any business can raise awareness of its brand while gaining followers.

In order to help you succeed at social media marketing, we offer content creation and profile monitoring services. We can even train your employees so that they are better equipped at interacting with consumers via social media like Twitter. We also create designs for business profiles and advertisements to display. It’s time your business reaches it’s full potential with social media marketing.

Email & Banner Ads

There’s more to Internet marketing than just hoping someone will see your ad on a certain page or list of search result links. We’ll show you how to take your business to your consumers through email and banner advertising. These ads can invite consumers to return to your website, alert them to sales on specific items of interest, and even remind them of products they saved or placed in an online shopping cart.

We use remarketing tools placed on your web pages that monitor and track user behaviors. Then, these tags are used to create custom ads for consumers based on their on-page behaviors so that you are able to send personalized emails or display relevant ads on Display Networks.

eCommerce & Landing Pages

Landing pages are key to a successful eCommerce venture, so you need a team of professionals who can create optimized content with a stellar design and layout that will attract consumers, appeal to them, and encourage them to make a purchase. This is no easy task, which is why we recommend that you choose an Internet marketing firm that you can trust. When you do all of your business online, you can’t afford to have an Internet marketing strategy that doesn’t produce results.

Grow Your Business with SEO

Search engine optimization (SEO) is probably the most recognized tactic of Internet marketing. It seems everyone has heard of SEO, but they probably don’t realize how important good SEO can be. Through the SEO strategy of Online Potential, we’ll discuss the goals of your business. Then, we get to work to help your business meet those goals. From an SEO audit to determine which services will best benefit your company to implementation of keywords and content, we are here to help your business grow.

• Content: New, original, informative and thought-provoking content is vital. Revamp your website, build a business blog, keep consumers informed with online press releases, and create an overall more successful online presence through better content. Our writers can help you with all of this and more so that your company can grow and your consumers will visit your sites more often.

• Link building: Creating a network of links to and from your website is called backlinking or link building. Search engines like Google favor websites that other sites link to as it adds credibility. Our innovative backlinking techniques can help improve your brand’s reputation while raising brand awareness and increasing your audience.

Appeal to Your Audience

Through all of our Internet marketing services, we believe that design plays an important role. Users and consumers can be quick to judge a landing page, social media profile, website, email and advertising based its appearance or layout. Online Potential offers website design and website redesign services to make sure your business is putting its best look out there. We also provide landing page designs, social media designs and mobile website designs to grab the attention of consumers and keep them coming back.

Choosing Online Potential & Internet Marketing to Grow Your Business

Creating a successful Internet marketing strategy takes a professional firm and willing client. At Online Potential, we believe that we can help every business grow by setting goals and creating an outline to achieve those goals. Through it all we monitor results and make changes when necessary so that your marketing campaign is an ever-evolving process that only gets better. If you want to grow your business by making the Internet work for you, then choose Online Potential.