Online Potential's Internet Marketing Blog

How Much to Spend on SEO


A lot of business owners have heard of SEO, or search engine optimization, but they may not realize how SEO can grow their businesses and improve their websites. And because SEO is such an important part of successful Internet marketing, our clients often wonder how much they should spend on SEO services. How much to spend on SEO will vary for every business, but it is important that you spend something on SEO, otherwise you may find that it is impossible to keep up with the competition. Investing in Internet marketing and SEO strategies can help your website perform better for your business, resulting in increased sales, conversions and even more customers.

FindLaw Clients Crushed by Google Update


It wasn’t that long ago that FindLaw was a rising up-and-comer, an Internet marketing company that specialized in search engine optimization for legal websites. The firm’s online marketing team was hired by thousands of lawyers, attorneys and community offices to create a better online experience for users. These sites focused on law, so it might be surprising to learn that FindLaw was using Black Hat SEO tactics to churn out hundreds of websites that weren’t really worth anything once Google Panda 4.0 came along.

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