Search Saturation
Every business owner and webmaster wants their website to rank in the top spots on search engine result pages (SERPs). Being No. 1 on Google is a big deal, and it provides your business with several advantages, including increased visibility and implied website credibility. But what about all of those other links on the SERPs? If you only own one organic link that appears on the page, then it’s time to rethink your Internet marketing strategy and start including search saturation.
Continue ReadingHow Internet Marketing Can Grow Your Business
Traditional marketing can prove to be an expensive gamble for small businesses. Radio, television and print media expect businesses to pay up-front for air time or ad space but once the deal has gone through, it’s impossible to alter the advertisement or the ad plan. There is also very little guarantee that your ad placement will work -- that it will be seen or heard by your target audience and that the ad will prompt a visit to your store or website. And traditional marketing has no way to monitor the results of your ad. Ratings may be able to provide the number of viewers who were tuned to the station during your ad, but do you know if they were watching or chatting or even grabbing a snack.
Continue ReadingWhy Do You Need SEO
Many business owners who have not developed an Internet marketing strategy may have still heard of SEO -- that is, search engine optimization. Some may question the validity of SEO, or wonder why they need it to improve their online business. At Online Potential in Orlando, we try to keep business owners informed on the benefits of successful SEO and how these techniques can grow businesses across the web.
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