Creating A User-Based Web Presence
Online search engines play a crucial role in directing online users to your company’s website. To ensure that your company’s website is listed when an online user browses the website for goods and services, you should focus on maximizing the user’s experience.
Benefits of User-Based Websites
A user-based web presence focuses on what online users and potential clients need. They are invested in search engine optimization (SEO) strategies that focuses solely on the user’s experience as opposed to unethical practices that aim to trick online search engines. By developing a user-based web presence, your company will be sure to attract a wide variety of online audiences and gain an increase in exposure, a larger clientele, and greater revenue.
Building a User-Based Web Presence
Creating a website that focuses solely on the user may seem difficult at first, but there are many tips that you can follow to ensure that your company’s website adheres to the needs and desires of online users.
Keep it simple. The reality is that people desire easy and convenient experiences. During their busy schedules, users want to be able to obtain the goods and services that they need quickly. To prevent online users from facing any unnecessary troubles, your company’s website should be kept simple. The content should be written in plain language — that is, it should be easy to read. Your company’s website does not need to contain words that are superfluous or too technical. Online users make up a diverse cohort of people and the average person may be confused by too many “big words.” Make your company’s website easy to navigate. If your website is difficult to operate, online users may become frustrated and abandon your website altogether.
Create mobile-friendly websites. It is no secret that people spend ample amounts of time on their mobile devices, including cell phones and tablets. During this time, online users often use their phones to look up products, directions and search for answers on-the-go. In order for your company’s website to be easy to navigate on mobile devices, it needs to be mobile friendly. It should contain buttons, links, pictures, and other diagrams that are clear and large enough to understand. Online users do not want to be redirected into less than helpful sites. By creating a site that is mobile compatible, you will maximize your company’s website exposure in the online search engine market.
Use interchangeable language. People have different ways of saying the same thing. In order to increase activity on your website, you should have interchangeable language. Consider terms that have alternative names. Couches, for example, may be described as chairs and sofas. If an online user searches for couches, and your website only contains the word “sofas,” you may be forfeiting your opportunities. Your website should be versatile to allow for such differences in speech and terminology.
Rely on context. Just as apps and online search engine filters study the behavior and patterns of online users to produce relevant information, you should consider the circumstantial events (i.e. location, weather conditions) when developing your website.
Consider these questions:
- What are users doing when they search for your company?
- How are they searching?
- What is the purpose behind their search?
Take advantage of social media. The usage of Facebook, Twitter, and Instagram are becoming increasingly popular. People are relying on social media outlets to express their grievances and opinions, gain the latest updates on the political and social climate, and showcase favorable aspects of themselves. Throughout the day, people stroll on these sites liking, retweeting, and even favoring quotes and pictures. By taking advantage of the social media outlet, you can promote your company with little effort. Social media outlets can provide your company with a personal approach and alert online users that you are up-to-date with the world’s developments. It is a great way to appeal to young audiences and build your reputation. Statistics reveal that users enjoy using social media. Thus, market your company by joining a market that your users will have fun experiencing.
Gain User-Based Website Assistance
Don’t risk your company’s website being overlooked by online search engine users and potential customers. Contact a search engine optimization professional to assist you with crafting a website that will adhere to the demands of the general population. Online Potential is proud to serve businesses throughout Orlando. Contact us for internet marketing strategies today and take your company’s web presence to the next level.
